If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker - WSJ.com:
When I was studying in Rome in 1973 there was a huge billboard in the main square, the Piazza Venezia, with a picture of a very female butt in tight bluejeans, Jesus Jeans. The tag line said, Chi mi ama, mi segua. Let him who loves me follow me.
The Italians have a very long tradition of blasphemy.
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