When a geek, nerd, or slob is called for, we know what race he will be. It is the same for anyone rude, arrogant, or just plain stupid. The smart one who saves the day by recommending Product X is rarely white and never a white man. Black men are the cool, smooth, sexually charged heroes of commercials for deodorant and shaving cream, while white guys are the idiots who chose the wrong car insurance company. Black guys take a break from their tough job on a construction site to apply a muscle ache cream and get right back to work while white guys sit on a couch playing video games until it’s time to make a run for fast food. You will die of old age watching television before you see a commercial in which a black guy is laughed at by whites or is the source of any problem. Meanwhile, it’s the white guys who rob houses in ads for home security systems and who make pathetic passes at the ladies in beer commercials.