Status-whoring disguised as "values." Morality as a marketing ploy to buoy up declining sales.
Whole Foods Asks Shoppers to Consider a Value Proposition - NYTimes.com:
Whole Foods embodies a chunk of what I despise in the dying culture:
you have to have more evil capitalist money in your pocket in order
to afford the refined sense of moral purity and superiority that they sell you.
I'd barf my breakfast, but that would be a waste of food...
Against my "values."
'via Blog this'